The InsuranceNetLive web site is designed to be the single source for insurance products, services, and information for consumers, businesses, and industry professionals.

As such, it is a community-oriented web portal providing unique experiences and resources for each of the diverse targeted demographics.

The design integrates information presentation with product referrals and online application processing. Beneath the front-end, however, is a core technology implemented such that large insurance companies can utilize the InsuranceNetLive resources under their own branded web presence. This provides considerable OEM and licensing opportunities beyond simple operational benefit.

In creating the site, West Coast Web Adventures realized that rival efforts have thus far succeeded in de-humanizing an existing business model that relied heavily on person-to-person interaction. What they found was that existing web sites reduced the process to preconfigured forms and preformatted paragraphs. As a result, the whole experience became quite lonely and impersonal.

Furthermore, sites that deal directly with the consumer tend to intimidate and alienate the insurance company's agents.

Therefore, West Coast's goal was to create a web asset that on the one hand was a direct business to consumer vehicle, while at the same time extended and enhanced the agent's interaction with the process.

The solution was to create a multi-faceted portal that had unique areas for each demographic segment. For consumers: information, authority, and accesibility were the cornerstones anchored by the re-introduction of a more personal experience. The latter was accomplished through the use of real-time audio and video connection integrated directly into the site and linked to knowledgeable insurance professionals.

Agents benefited through the opportunity of being in the online presence of the consumer through the live feeds. In this way not only were they kept in the equation, but now the net itself became an extension of their workplace. In practice, agents log on to the system whenever they are available. When a consumer surfing the site requests assistance, the system automatically matches the consumers needs with the most appropriate agent currently available online. Automatic agent referrals are also part of the system.

Additionally, agents receive their own branded web presence under the InsuranceNetLive online umbrella as well as prioritized listing, matching, and referral services. This can be individually customized based on performance and overall customer satisfaction.

Insurance companies benefit too from West Coast's use of rules-based technologies to easily integrate otherwise complex products and services. The ultimate extension of this benefit is through the use of completely branded front-ends exclusively promoting a specific insurance company while utilizing InsuranceNetLive's back-end technology, security, and administration. These licensing and OEM deals have the potential to substantially change the way insurance companies present themselves on the web from mere online brochures to fully interactive profit centers that further extend the company's relationships with their customers and agents.

To accomplish this effort, West Coast Web Adventures teamed with California-based King Insurance as the industry partner in a equity deal funded by King and West Coast.